Somnee Sleep
“Now, you will go to sleep! Or I will PUT you to sleep. Check out the name tag. You're in MY world now.”
That is exactly what I told Somnee when they asked me to take over their paid ad campaign in December 2025. The challenge: drive high-intent traffic and conversions for a premium, $450+ wearable in a skeptical market. The strategy was simple: build a creative testing framework pitting “Problem-Solution” ads (targeting the pain of chronic insomnia) against “Science-Heavy” clinical proofs.
What happened next? Drumroll please... 🥁
A total CTR blowout. We achieved a Link CTR of over 5%, outperforming industry benchmarks by ~4x. Some concepts even generated a 7.05% CTR (All)—a massive ~3x lift over average engagement rates for the HealthTech sector. Despite the high-ticket price point, the campaign delivered an incredibly efficient Cost Per Add-to-Cart (CPATC) of $38.74, proving massive product-market fit through creative resonance. I did all this in a day and didn’t even break a sweat.
Damn, I’m good.
