Why Brand Identity Matters

Your brand identity is a window into your soul

Would you ever leave your house without clothes on? For most of you, I’d guess that’s a ‘no’ (no judgment to those are a ‘yes’). But leaving your house naked does two things. 1. You may get cold. and 2. your close are a determining factor for others to judge you by. We live in a society where decisions and opinions are made by first impressions. Sadly it matters. If walk around wearing some dumb shit. Prepare for people to treat you like some dumb shit. That’s branding baby.

When you’re brand looks like shit you obviously didn’t hire me to work on it. And that’s where you first fucked up. Sometimes people don’t want to fork up the quiche to make their brand presentable because “my cousin has photoshop and can make me a logo” or I’ll use “Chat MP3 to design it for me”. And if that’s your vibe, be my guest. You get what you pay for. Don’t be caught in the cold with no clothes on. Bring a jacket and remember to hire a professional next time you have a brand that needs branding. That’s my story and I’m sticking to it.