Fitbit Brand Guidelines 2023
This is not ‘Nam. This is brand building. There are rules.
As the Fitbit brand continues to integrate into Googlesphere, the real pain in the A with this project was finding the right balance of Googlyness to bring into Fitbit without losing brand recognition and confusing customers. Through consumer research and a buttload of design sprints, what we landed on was the 80/20 split, 80% Fitbit 20% Google aka Foogle. It’s like baking a cake from scratch, the ingredients have to be just right or else you will end up with a shit cake. Yuck!
Brands don’t guide themselves, I do.
Fitbit Fall 2022 Style Guide
What do you do when you have four new products not intended to launch together, all of which have exiting visual identities that looks VERY different from one another, and you are tasked with coming up with a way to turn this ugly duck into a swan that is the Fall 2022 Style Guide. I’ll tell you what you do. You put on your big boy pantaloons, make up a whole lot of lies and fabrications until it all starts to make sense and become another classic Charnow swoosh from the logo type of project.
The impact was deep. Not to be confused with the 1998 science-fiction disaster film, Deep Impact. But this project did have the deepest of impacts on creating a cohesive identity for the entire breath of Fitbits Fall 2022 product launch. You name the channel the work was there. Web design, check. Email marketing, check. Retail fixtures, check. Digital ads, check. MySpace ads, SYKE! You name it, we did it and it looked like everything else for Fall bada bing bada boom.
Fitbit POP Lookbook 2023
What-a-looker this lookbook.
This seasonal point of purchase lookbook provides creative direction for all Fitbit retail display across the globe. Nobody ever said, “Hey, I’m looking for a Google watch, let me walk over to the Fitbit display.” Thus the challenge of bringing these two brands together on one retail display.
The approach was simple, listen to Spice Girls 'cause tonight is the night when two become one.
Get it on, get it on.
