Upstate

Even the manliest of men have to dry off once they’re done rolling around in the mud. Just try and bushcraft yourself a towel without getting a rash. Trust me you can’t. Hello! Upstate has entered the chat! Upstate is a Huckberry sub-brand that creates high end linens and bedding for the outdoorsmen’s indoor dwelling quarters.

They came at me with an idea, I came at them with a brand identity. They came at me with a product, I came at them with packaging. They came at me with some budget, I came at them with art directing a photoshoot and a successful product launch. Somebody give this guy a raise!