Google Pride Campaign 2024
Let's be real, sometimes creative projects go a little... sideways. That's what happened with the Google Pride retail campaign. The original Creative Director on the project departed, having partially nailed down a promising concept with our partners Basic Agency who were designing the work. With a not quite complete concept, I swooped in, armed with caffeine and a can-do attitude, and basically told those flowers to perk up. Teaming up with Basic and our brilliant copywriter, we turned that campaign around. It was a chaotic, but totally worth it, dash to make Pride shine. And, let's be honest, who doesn't love a good creative rescue mission?
