LOW BAR

Oakland's hidden gem, Low Bar, slings killer cocktails and Chef Matt's drool-worthy Mexican eats, all with a high-class dive bar attitude. It's the kind of place that makes putting on pants feel good. Their motto says it all: Come for the food and drinks, stay for the food and drinks. Trust me, you won't regret it.

I teamed up with owners Daniel and Matt to bring their upscale dive bar dreams to life. Our brand identity is all about friendly neighborhood vibes with a refined edge – think bold sans serif fonts and a flexible design system. From menus to neon, we built a look that’s almost as good as those friggin corn fritters.